De Bierkoning sprang up in the same DIY-era as Brouwerij ‘IJ. From their first days they catered for a crowd that searched for alternatives to the monoculture that defined the output of the large-scale pilsener brewers. It has, since the 1980s, become an internationally renowned store, currently stocking around 1400 beers. It’s a small wonder it all fits this tiny space. Don’t expect to find every beer you know though. De Bierkoning is characterized by a drive for diversity. Can’t find that beer that you know but long to bring home something similar? Ask the staff. They’re all-knowing beer overlords.